Kylie Jenner's most-liked record beaten — Instagram egg

Kylie Jenner's most-liked record beaten — Instagram egg

"We got this", "World Record Egg" captioned the photo of a simple brown, freckled whole egg.

As of Sunday, the picture had almost 18.2 million likes from Jenner's more than 123 million Instagram followers. He racked up 3.5 million retweets.

Jenner's birth announcement of daughter Stormi Webster on February 6 past year was the most popular post on the photo-sharing platform with 18.3 million likes but the egg, posted only 10 days ago, has already amassed 29.9 million.

There's no clear reason as to why this egg has become so successful since it debuted on January 4.

Earlier in the week, Kylie Jenner shared footage of Stormi on her new chair.

Justin Bieber's engagement announcement bags Instagram's third top-liked pic with 13.3 million likes.

At the time of writing, the egg picture has received well over 24 million likes. She took to Instagram on January 13, and shared a meme about the whole ordeal.

Kylie Jenner has been dethroned. Only time will tell.

More news: Ocasio-Cortez generating more Twitter interactions than major media outlets

"This is madness. What a time to be alive", the account wrote in its Instagram Story.

It's hard to say at this point - the owner of the account is unknown to us and there appears to be no other aim than to get the most-liked image.

Perhaps it's this last line that speaks in part to the egg's popularity.

"I saw this as a challenge to beat it".

Of the account's sudden celebrity, Henrietta reportedly said it was, "Cracking".

Jenner has responded to being outshined by the egg with a syndicated Snapchat post on Instagram, which shows her smashing an egg onto the road.

Jenner didn't take the defeat lying down.

Despite just being an egg, the account behind the now-famous food isn't entirely innocent.

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