Samsung announce Smart TVs will soon have AirPlay 2 and iTunes support

Samsung announce Smart TVs will soon have AirPlay 2 and iTunes support

Starting this spring when Apple launches its iTunes Movies and TV Shows application, Samsung's 2019 Smart TV users will have access to thousands of movies and TV episodes, ...including a large selection of 4K HDR movies.

The partnership will also result in support for AirPlay 2, which allows users to stream media directly from an Apple device to an Apple TV or other compatible device, for the models of TV in question. "Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone". The iTunes Movies and TV Shows app will also work seamlessly with Samsung's Smart TV services such as Universal Guide, Bixby and Search.

In one of the more surprising announcements at the start of a busy week of news at CES, Samsung and Apple have joined forces to bring iTunes content to Samsung TVs. This is already possible with Apple TV and we presume that it is limited to video content that has been sent via Airplay – and perhaps the new iTunes app for TVs. We're sure this is no coincidence - if Apple doesn't provide access to this service on third-party TVs soon, we'll eat our hats. Previously iTunes has only been available on Apple devices and Windows PCs. Although service revenues for Apple reached an all-time high of $10 billion during the fourth quarter, most of Apple's revenue still comes from device sales. At CES here, LG, Samsung, and Vizio all announced support for AirPlay 2 on their various smart TV platforms. However, Google and Amazon may not be so keen on helping Apple out. Samsung's smart TVs now run on the company's own Tizen operating system (OS), whereas smart TVs from Sony and LG run on Android TV and webOS, respectively.

More news: CES 2019: AMD announces new mobile processor line-up

After that warning, which wiped 7.5% off the company's shares, Apple told investors that one ray of light was the company's services division, which includes revenue from the App Store, iCloud online services, and Apple Music and the iTunes stores.

Apple is clearly using the days leading up to CES to implement the first moves in its video strategy.

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