Google is finally fixing its incomprehensible messaging apps strategy

Google is finally fixing its incomprehensible messaging apps strategy

Ever since, the company has introduced popular features of Allo like Smart Reply, GIFs, and desktop support to Android Messages, and in a blog post published on Wednesday, Google has now confirmed the demise of Allo altogether. Messages is getting or has gotten most of Allo's best features and will continue to see major development.

"Given Messages' continued momentum, we've chose to stop supporting Allo to focus on Messages", the company added.

GOOGLE'S LITTLE-USED "next generation" messenger service Allo is to close. Allo will be supported until March 2019 and users can export their messaging histories from the app. Google says it will continue to leave Allo running through March 2019.

Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005.

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If you thought that Google's quagmire of instant messaging services was confusing, you're out to be even more confused. The company says that Duo is "seeing strong growth and engagement across both Android and iOS". And after that it will be gone.

In March of past year, we announced plans to evolve classic Hangouts to focus on two experiences that help bring teams together: Hangouts Chat and Hangouts Meet. "We're fully committed to supporting Hangouts users in the meantime", wrote Klainer.

Allo joins Hangouts "Classic" on the scrapheap, after it was revealed that Google is working towards moving people on to the newer Hangouts Meet and Hangouts Chat apps.

We want every single Android device to have a great default messaging experience. The Enterprise-only services Hangout Chats and Hangout Meets will be made available to consumers in the future. "And by refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we're focused on delivering a simpler and more unified communications experience for all of you".

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