Netflix tests RM17 mobile-only plan in Malaysia

Netflix tests RM17 mobile-only plan in Malaysia

If the test is successful, there is no reason to believe it won't be rolled out across the world as Netflix aims to scoop up more users.

TechCrunch has reported that a Netflix spokesperson has confirmed about the Malaysia trial.

Netflix streaming first gained traction in the U.S. by offering a buffet of TV shows and movies for a fraction of the cost of pay-TV, encouraging millions of people to cancel their cable and satellite subscriptions - also known as cord-cutting. According to report, Netflix is running similar trials "in a few countries" but did not provide additional details. The company stopped short, however, of saying how widespread the service is and what it hopes to achieve.

As Netflix continues to grow its user base, it is also facing growing competition from new and existing streaming services. You can signups only through the Netflix app or the mobile website. Moreover, customers who prefer watching high-definition videos would need to subscribe to Netflix's Standard or Premium subscription package.

More news: Australian Open boss responds to Roger Federer 'preferential treatment' accusation

Netflix did not immediately respond to a Fortune request for comment on the mobile-only package. This is a mobile-only subscription that's priced at half of what its basic subscription costs in the country which is RM33 or $7.90 per month. Netflix have recently announced that they are now testing Netflix streaming on mobile phones where users could be a part of this test by signing up and purchase a one month plan for just RM17. Similarly like the mobile version, Netflix's basic plan displays standard definition and one screen at a time.

Netflix CEO Reed Hastings told Bloomberg last week that the company would test power-priced subscriptions to help boost sales. This isn't the case in other parts of the world, however, and now Netflix is trying to appeal to users who don't have a TV or PC at home.

India is a price sensitive market. But not, analysts predict, in the United States and perhaps other wealthier countries.

Related Articles