Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4

Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4

Both the Xs and Xs Max are waterproof, and Apple said the phones are more resistant to water and dust damage than the iPhone X. The company tested the phones in wine, beer, tea and other liquids.

In addition to the iPhone XS and the bigger XS Max-this year's follow-ups to the iPhone X-Apple unveiled the rumored "budget" version of the handset, the iPhone XR. Apple used older LCD screen technology and aluminum, rather than stainless steel, edges.

Another focus of the new iPhone models is their cameras. The Apple Watch series 4 now comes with a display that pushes the screen to the corners, and is about 30 percent bigger than the series 3 watch.

These cases were available in colors like White, Midnight Blue, Product Red, Taupe, Black, and Stone.

Apple is also introducing dual SIM support.

Battery life, in comparison to the iPhone 8 Plus, is improved by 90 minutes.

The XS model will set you back $1,629 for the 64GB model and $2,199 for the 512GB.

The third phone, a new low-priced version of the iPhone X, could be the hit of the product roll out. The price being projected for this flagship model is anywhere between $1,000-$1,100.

The iPhone XR has ditched the Home button and Touch ID in favor of Face ID and the TrueDepth camera.

But it is a third expected model with 6.1-inch display, potentially called the iPhone 9, that has intrigued analysts most.

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The new Apple Watch Series 4 device has a 35% bigger display screen than its predecessor and comes in two different sizes: 40mm or 44mm.

A new virtual SIM card, or eSIM, promises to make it easier to use the phone while traveling, allowing you to hop onto a new network without having to take out your regular SIM card.

Last year, Apple put the iPhone X on sale in early November, nearly two months after it was unveiled.

There's the same A12 Bionic processor and the same 12MP wide-angle camera from its big brothers - yes, there's just one rear-facer, but it offers numerous same features.

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space. Expectations for Apple's lineup have been fueled by reports from Apple analyst Ming-Chi Kuo, who is based in Taiwan, where numerous contract manufactures that also make Apple products are based. It's a "6-core CPU", with two performance cores and four for efficiency.

How about a new operating system instead?

The premium model this "generation" is going to be the iPhone Xs Max, starting at $999.

The new Apple phones are up for pre-order this Friday, and shipping starts on September 21st.

"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said.

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