Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad

"I don't think it's appropriate what they did", Trump said in an interview with Fox News before a rally in Montana. Similarly, Tiger Woods, who has been with Nike since 1996, said the ad was "a lovely spot".

An advertisement featuring Kaepernick's face and the words, "Believe in something, even if it means sacrificing everything" appeared on social media Monday afternoon.

The two-minute spot highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem. President Donald Trump, who railed against Nike's homage to the gridiron protester, insisted Wednesday that Nike was "getting absolutely killed with anger and boycotts" because of the ad.

"What was Nike thinking?" the president wondered on Twitter shortly before 7 a.m.

Nike's increase in sales is almost double the increase during the same time period past year, which saw a 17 per cent increase in sales, according to Edison Trends.

The endorsement deal between Nike and Kaepernick prompted a flood of debate.

More news: Mother wonders if race factored into son’s death in Dallas

Despite a steep initial loss after the announcement of the controversial ad, Nike's stock (NKE) reversed its losses and climbed to $80.30, an increase of one percent from the drop to $79.01 on Tuesday.

The school also made headlines previous year by declaring its teams would not play in any game in which a player knelt for the national anthem. I don't think it's appropriate what they did, ' Trump said. "If Nike really does believe that law enforcement in this country is unfair and biased, I think we will look around".

Woods has been a big part of Nike Golf through his 14 major championships, no moment more indelible than when his chip shot on the 16th green at the Masters hung on edge of the cup for two seconds - with the swoosh facing the camera - before dropping.

Woollcott says she doesn't know where she stands on the kneeling issue, but she supports the commercial's message of standing up for what you believe in. "That's a cultural influence, and they're understanding that our community - the African American community - moves the culture, moves the thread when it comes to apparel, and that's standing behind a community that has put Nike in the position that it's in right now". First, Kaepernick and the National Football League are in a legal tussle and Nike is the official outfitter of the NFL.

Kaepernick has been under contract with Nike since 2011.

Related Articles