In full-page ad, WhatsApp urges users in India to fight fake news

In full-page ad, WhatsApp urges users in India to fight fake news

Full page advertisements from WhatsApp appeared Tuesday morning in prominent Indian English newspapers.

The several measures have been taken out by WhatsApp so that it is not used a medium to mobilise mobs.

WhatsApp has recently been in talks for spreading the fake news.

Reiterating the message today, it said: "To fight fake news, we all need to work together - technology companies, the government and community groups". It's a small shift for the messaging platform, but potentially one that could make a big difference in the way people transmit information, especially dubious viral content, over the app. The ad campaign suggested few tips for the users to distinguish between a real or fake message.

"Be thoughtful of what you share", reads one. As per the report, when you receive a message that contains a link, WhatsApp analyses the link in order to detect if it may redirect to a fake or alternative website. "We will build on these efforts".

More news: Williams, Federer reach quarterfinals at Wimbledon

The WhatsApp spokesperson did not reply to a specific question on the number of accounts that have been blocked so far this year in India or globally for circulating fake news. It will automatically identify whether the link received is suspicious or not. Misinformation spread through the app has been linked to the mob killing of multiple men who were targeted by false rumors accusing them of kidnapping children.

Following 29 deaths in India, that were attributed by some to WhatsApp fake news, parent company Facebook has created a way to help avoid bad link sharing in the future.

India is WhatsApp's largest market, with an estimated 200 million users sending a billion encrypted messages each day.

The ad comes nearly a week after WhatsApp wrote to the Union Ministry of Information and Technology, saying the company was horrified by awful acts of violence referring to the cases of lynching prompted by the spread of fake news.

The Facebook-owned company will also roll-out a feature to prevent a user from adding a person back into the group once he or she has left it.

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