Instagram launches IGTV with videos up to one hour long

Instagram launches IGTV with videos up to one hour long

Instagram first launched in October 2010, which means it took less than eight years for it to hit that 1 billion user mark.

IGTV is a new Instagram feature, described by CEO Kevin Systrom as 'an app for watching long-form, vertical videos from your favourite creators'.

Instagram has just launched IGTV - the company's attempt at creating a YouTube-like, video-centric platform. It will remain focused on creators that users love the most and already follow on Instagram.

As it was previously expected, Instagram has officially announced and released its new long-form video service, IGTV on the App Store.

IGTV is also created to automatically play content as soon as users open the app.

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV. This will allow for more immersion, Instagram hopes, and longer sessions than the traditional app has allowed. "We really wanted to separate those two, so you could choose which adventure you wanted to go down".

IGTV allows everyone to be a creator, except smaller and new accounts; but that feature will arrive soon.

IGTV will be making its way to users over the coming weeks.

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What makes this app different than Youtube is the native support for vertical videos as opposed to landscape video. With IGTV, the creators are the channels.

The new video hub, called IGTV, will host vertical videos as long as 60 minutes.

According to Systrom, Instagram will not be monetizing IGTV with ads in the immediate future, although that could potentially change down the line.

As you watch, you can like videos, leave a comment, and follow others.

One can only imagine how much Instagram would be worth today, but considering that Snapchat's parent company, Snap, is valued at more than $16 billion with a fraction of Instagram's users, it seems fair to say that Instagram's acquisition price was a billion well spent.

The Facebook-owned video service also announced that it will give users the ability to upload videos of up to ten minutes in length.

Anyone will be able to upload videos for Instagram's new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones. Beyond "Explore", IGTV will also include "For You", "Following", "Popular" and "Continue Watching" tabs, each of which speak for themselves.

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