YouTube Music and YouTube Premium now available in 17 countries

YouTube Music and YouTube Premium now available in 17 countries

Launched in the U.S. in May, the app is now available to British Android and iOS device users and provides free access to millions of video and audio streams of your favourite music tracks. Google Play Music is staying the same as purchased music, uploads and playlists will remain.

"We spent a lot of time thinking about what our unique advantage is, and what are our assets are", T. Jay Fowler, Head of Product, YouTube Music, told MBW. YouTube Premium costs £11.99 a month.

The company on Monday launched YouTube Music, a subscription service that serves as its latest challenger to Spotify and Apple Music.

YouTube Originals are a big push with Premium and Google announced a couple of new shows that'll tie-in with the United Kingdom launch.

While the regular version of YouTube Music is ad-supported, there is a premium version that provides ad-free streaming, streaming in the background (which means that when you open another app, the streaming won't stop).

YouTube Music includes recommendations that are based not only on the type of music you've streamed before, but are also based on your current location. For example, ask for "That space-themed Spice Girls song in the desert", and you'll receive a link to play "Say You'll Be There".

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After launching in the States last month, Spotify rival YouTube Music is now available to download for iOS and Android in the UK, Canada and a selection of other European countries.

Speaking about the app Google said: "YouTube Music is a new music streaming service made for music listening, on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever". No problem - you can search for them instead and the app should surface the song you're looking for. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.

A streaming service is only as good as it's technology, and I have steered clear of using YouTube for music because of this very reason for years!

Starting today, video fans can upgrade to YouTube Premium, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube.

If you already subscribe to Google Play Music, don't fret - the two apps will continue to co-exist until YouTube Music gets some of the more popular features from its predecessor and your tastes and preferences can be synced over.

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