Amazon confirms purchase of Premier League rights package

Amazon confirms purchase of Premier League rights package

"In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.
With Amazon's rival, this could well be the last time that both BT and Sky own the live Premier League rights in the United Kingdom, with Richard Scudamore keen to attract more online players to the table", said Pescatore. And so will Amazon.

Amazon's entry into the market breaks Sky and BT's five-year stranglehold on Premier League rights.

Premier League executive chairman Richard Scudamore described Amazon as an "exciting new partner".

The US company will exclusively livestream all 10 matches over one bank holiday of Premier League games and another 10 during one midweek fixture programme, for three seasons from 2019.

The auction for Premier League broadcast rights was held in February, but only Sky Sports and BT won partial rights at the time.

Although a figure has not been released as to how much Amazon - who have been in talks over the past couple of months over the package - is paying, the Guardian reported that the EPL did not get the price they were seeking as the companies bidding didn't see a deal for just two rounds of matches as a money maker. The games will be available on Amazon Prime Video at no extra cost to users, Amazon said.

The soccer move is Amazon's biggest play yet as it moves into sports, differentiating itself from streaming rival Netflix in the process.

More news: Zverev, Thiem win to set up French Open quarter-final

Amazon is making its first foray into the broadcast of live Premier League football in the UK.

The deal has been signed for three seasons, bringing the total number of matches to 60.

However that proved not to be the case, with Sky taking four packages of the seven available and BT one, leaving two unsold.

Whittaker said Amazon is buying the rights as a way to boost take-up of Prime, whose customers buy 20-times more on Amazon than "normal" Amazon customers.

The breakdown of that is that Sky Sports Entertainment with Sky Sports Premier League added costs £38 a month, plus a one-off cost of £20. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

BT Sport bought the other to add to the giant package they already purchased, when they and Sky Sports spent £4.5billion between them on 160 games.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

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