'Sesame Street' suing over Melissa McCarthy's R-rated puppet movie

'Sesame Street' suing over Melissa McCarthy's R-rated puppet movie

We take no issue with the creative freedom of the filmmakers and their right to make and promote this movie, rather this is about how our name is being misused to market a film with which we have no association. "Instead, they are distributing a trailer that deliberately confuses consumers into mistakenly believing that Sesame is associated with, has allowed, or has even endorsed or produced the movie and tarnishes Sesame's brand". "SESAME STREET is a registered trademark of Sesame, an organization with a long and storied history of "helping kids grow smarter, stronger and kinder.' Defendants" widely-distributed marketing campaign features a just-released trailer with explicit, profane, drug-using, misogynistic, violent, copulating, and even ejaculating puppets, along with the tagline "NO SESAME".

In their mind, the folks over at Sesame Workshop believe that because The Happytime Murders trailer "deliberately confuses" consumers into thinking that Sesame Workshop is associated with or has endorsed this R-rated comedy, the "threat of irreparable injury posed to Sesame's mark and brand can not be overstated".

Specifically they state that they will lose the ability to 'cultivate and maintain trust with its audience of parents and young children'.

The Sesame Workshop have claimed an early trailer for the film, which shows Muppet-like characters having sex, swearing and taking drugs, is damaging the brand of the children's TV show.

Though Sesame Street Workshop has filed their lawsuit, they aren't the only ones turning to legal action.

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The plaintiffs claim the studio's marketing strategy is harming Sesame Street's wholesome brand, as the film depicts Sesame Street themes and is marketed with the tagline: "No Sesame, All Street".

"STX loved the idea of working closely with Brian Henson and the Jim Henson Company to tell the untold story of the active lives of Henson puppets when they're not performing in front of children", says the company.

It continued: "While we're disappointed that Sesame Street does not share in the fun, we are confident in our legal position".

Brian Henson, son of famed "Sesame Street" puppeteer Jim Henson, who created the Muppets, directed the raunchy movie, People reported.

Along with Melissa McCarthy, The Happytime Murders' cast includes Elizabeth Banks, Maya Rudolph, Joel McHale, Jimmy O. Yang, and Leslie David Baker.

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