Facebook is adding a 'Clear History' feature that deletes your browsing data

Facebook is adding a 'Clear History' feature that deletes your browsing data

Facebook will launch a new feature on its app later this year that will allow users to create a dating profile and match with potential love interests, Zuckerberg announced on at the annual F8 conference held in San Jose on Tuesday. The man himself, CEO Mark Zuckerburg, announced the pending launch during F8, Facebook's developer's conference, on Tuesday. What's behind the new dating app from Facebook? "Given the necessity of scale to drive engagement, the challenges to initial engagement, and the head start Match has in user reach, we see it as unlikely that Facebook dating will scale to a meaningful competitive threat".

In a straw poll, just 12 per cent of nearly 60 of my Twitter followers said they would use Facebook's dating service.

According to the company, users will have the option to opt-in for the service, where they will be able to create a profile with their first name and won't be matched with their existing friends. Of course, Zuckerburg assured those assembled (sorry, I'm still basking in the glow of Avengers: Infiniti War) that it's been "designed. with privacy and safety in mind from the beginning".

The online social network is always on the hunt for new ways to keep users engaged, and offering a way for people who want to date to connect is just another tool a the company's disposal. And while this has helped propel the company to where it is today, it's also seen it suffer the occasional setback, as witnessed by the Cambridge Analytica scandal that saw Facebook chief executive Mark Zuckerberg recently testify before US Congress.

Some critics of Facebook's new initiative worry that it could leave users more vulnerable to scams. Justin Brookman, the director of privacy and technology policy at the advocacy group Consumers Union, raised multiple issues with Facebook's new service: "Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that ..."

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Troy Hunt: Well, of course, that intuitive nature of Facebook is that it has so much data about you it is able to put things in front of you that you would be more interested in. "We're surprised at the timing given the amount of personal and sensitive data that comes with this territory", Ginsberg says in an offhand reference to Facebook's data leak scandal.

Would you use a dating feature on Facebook? With a dating service, Facebook will know who you're seeing, how often you date, and the type of people you're most interested in.

The next step is, apparently, to take advantage of Facebook's groups and events features.

Facebook now plans to test their dating platform later this year, and Zuckerberg would only reveal that the feature could be coming out over the next few months.

Given the proliferation of free dating platforms in the past decade - a third of 18 to 29-year-olds in the U.S. now use an online dating service - many considered it only a matter of time before Facebook bought into the $3 billion industry. Besides Tinder, the Dallas, Texas-based company also owns OkCupid, Match, Meetic, and PlentyOfFish, all of which are considered to be some of the world's most popular dating services.

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