Xiaomi Mi Music, Mi Video apps launched in India

Xiaomi Mi Music, Mi Video apps launched in India

To further enrich user experience, Xiaomi Mi Music will also feature Dynamic Lyrics, a feature that will highlight the lyrics of the song that's being played. Now, the company has announced a major update for its internet-based entertainment service entertainment services Mi Music and Mi Video apps for MIUI at its Mi Pop festival in Mumbai. The company is giving videos a similar treatment, bringing nearly 500,000 hours of content to Mi devices through Xiaomi's Mi Video app. The apps are the first internet services that Xiaomi has brought to India. Although Xiaomi hasn't announced any specific subscription plan yet for the video service, premium content on the Xiaomi Mi Video could be charged on an a la carte basis. While the Mi Music app was launched in India on May 2, the Mi Video app will be available for download only from next week. Xiaomi has now made an announcement that the smartphone users will now be able to enjoy content from all those providers who provide videos for the Mi TV platform. Xiaomi promises to add more video providers to its roster but now, users will have to make do with over 500,000 hours of videos, 80 percent of which are free to watch. The company claims that over 10 million tracks will be available for free for streaming across 13 Indian languages as well as global languages.

The music app by Xiaomi is quite similar to other music apps available in the Indian market such as Saavn, Gaana, iTunes, Jio Music. It also has support for a wide variety of video formats, subtitles, and private folders.

The service now supports 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others.

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Roy also announced that in the coming months, Hungama will bring more exciting features including gamification and continue to build on the rich user experience.

The company believes in giving back to its consumers. "The philosophy has worked well for our brand in China, India and other parts of the world", says Jain.

Xiaomi, it seems, is now in a position to do just that in India as well. The move came after the Indian government imposed a 10 per cent duty on key smartphone components.

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